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Prism Media | Outdoor | Advertising | Billboard | Digital | Street Pole | Pole Ad | Port Elizabeth | South Africa
 

Prism Media | Outdoor | Advertising | Billboard | Digital | Street Pole | Pole Ad | Port Elizabeth | South Africa

You may not be a golfer, but golf is one of the world’s most popular pastimes and competitive sports. The statistics illustrate that golfers are an ideal audience for advertisers. Take a look at the profile of an average golfer; 90 % are car owners and 50% of these own 2 or more cars, 80 % are in the higher income bracket, 40 % are senior managers and professionals, 21 % own their own business and 15 % purchase 2 or more holidays a year.

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Advertisers are able to take advantage of the added benefit of product and brand exposure during Corporate golf days / golf festivals / events.
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Gender targeting is possible due to a substantially male audience.
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Advertising is flighted to a high LSM market of 8-10.
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Stand-alone advertising without any interference from other “advertising noise”.
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Quality of structures and environment enhance brand image.
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High advertising retention due to golfers having to view the structure for relevant hole information while playing.
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Opportunity to convey product / brand via innovative advertising messages that convey a story as golfers move from one hole to the next. (i.e. utilizing 5 display faces that are flighted on 5 successive tee boxes)
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High advertising impact due to large format display area.
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Target market has a high disposable income.
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The golf course media raises the profile of the clients brand to the right type of prospective client

 

 
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